Website design jargon – top terms for website projects

May 27th, 2016 / Marketing Strategy, SEO, Website Design

Getting a website designed can be a confusing time if you’re not familiar with website design jargon. Here’s a few handy terms to get you started.


An advertising service by Google for businesses wanting to display ads on Google. The ads appear at the top, bottom and right-hand side of a Google search and are relevant to the searcher’s query. All ads are identifiable by the yellow ‘ad’ that appears next to the copy.


A tool for assessing how well a website or online platform is performing.  It generally includes audience and traffic statistics and graphs. For example Google analytics is a popular, free analytics tool to measure website traffic and audience interactions.


A website or web page on which someone writes about personal opinions, activities, and experiences. It can be used by business websites for news or informal updates. Often used for SEO purposes to create keyword driven, unique and interesting content.


A software application that allows users to look at websites and navigate the world wide web (www). Firefox, Internet Explorer, Chrome and Safari are commonly used browsers.


Use of a phrase (click here, buy now, call us), often connected to a link or button on a website . Encourages interaction and moves the user forward in a sales process or provoke an immediate response.


Stands for ‘content management system’ and describes the ‘back-end’ or admin interface of a website. Allows publishing, editing, modifying, organising, deleting, and maintaining content of a website.

Domain name

An address that is typed into a browser to access a website. For example the domain name “” locates an internet address for Firefly Creative.


A grouping tool used on social platforms such as Twitter and Instagram. Users prefix a message with a community driven hashtag (#) to enable others to discover relevant posts. For example #TGIF is a popular hashtag. It is frequently used by brands for Friday specific promotions to enable them to gain exposure to a large community.


A word or phrase to describe the contents of a webpage. Most frequently used in SEO and search advertising (Google Adwords). Keywords form part of a web page’s metadata and help search engines match a page with an appropriate search query.

Link (hyperlink)

Connects a webpage to another webpage or a different part of the same page (also known as a jumplink). Hyperlinks were once instantly recognisable as they were underlined and blue, but as web design has progressed they are now harder to distinguish from general web copy. They are typically underlined.


To move around a website or application. More specifically clicking or tapping buttons and menus to activate functions in an application or to jump to other sections of a website.


Organic search results are listings on search engine results pages that appear because of their relevance to the search terms. This is different to advertising (like adwords) that appears due to advertisers paying to have their website appear in the search results.


Search engine optimisation: strategies, techniques and tactics used to improve the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,”.


‘Search Engine Marketing’ is the promotion of websites by increasing their visibility in search engine results e.g. Google, Bing, Yahoo. This can include SEO as a subset of SEM, however it generally refers to paid advertising – for example Google Adwords.

Social media

Online platforms designed to encourage interaction, content sharing and collaboration amongst individuals and communities. Facebook and Twitter are two of the largest social platforms with users numbering in the billions.


The amount of visitors and visits a website receives. Used to gauge success of a website. Often referred to when using Google Analytics.

Web Hosting

Housing, serving and maintaining files for one or more Websites. Website files are stored on a shared or private server. All websites require a ‘host’.

Author: Liz Wood

When Liz isn't managing projects or dabbling in design work - she's researching & writing about all things digital.

Author: Liz Wood