Turn visitors into customers – build your email marketing list

July 14th, 2016 / Content Strategy, Email Marketing, Marketing Strategy

So you’ve managed to get people to your website, great! Now how do you maximise that visit and turn your visitor into a potential customer?

A great entry into the sales process is a subscription form. Your visitor could subscribe for a newsletter, or if you’re feeling more creative, you could set up a subscription gate for free downloads, like an ebook (for a good example of this see our free marketing template).

If your visitor has taken the time to subscribe, it is a good sign that they’re interested in what you have to say (and that’s 50% of the challenge)!  The bigger your subscriber list – the bigger your audience for promotions,  news and updates, possible referrals and sales.

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.

* http://ChoozOn.com

One of our lovely clients fired out an email campaign and had 55% of their subscriber list open the email – that’s over half of their subscribers, interested to hear about what they had to say.

Recently one of our very own email campaigns had a 45% open rate (not too bad, if we do say so ourselves)! Check out the campaign here.

 Email marketing

Some top tips to get your email marketing list started:

  • Ensure your website has a simple form so that visitors can subscribe easily.
  • Give them an incentive to join your email list (eg. latest news, promotions, exclusivity) or subscribe for a free download.
  • Ensure your website contact form has a tick box option to join your subscriber list.
  • Set up your forms so that your new subscribers feed straight through to your preferred email platform.

Extra expert tip:  
Use an existing client list – if you are regularly in contact with a client it is ok to opt them into mailing list as it is inferred consent – find out about email marketing regulations here.

If you’re not convinced yet, here’s a few pointers why email marketing is still awesome:
  • You can send out around a hundred emails for the cost of every direct mail letter.
  • Email marketing actively sends your message to interested people.
  • Email is highly measurable, you can define your own goals and metrics to measure your campaign’s success.
  • It’s quick to produce. You can easily launch a major marketing initiative to all your customers in a few hours.
  • A good email will put your business back into the forefront of your customer’s mind.

Author: Liz Wood

When Liz isn't managing projects or dabbling in design work - she's researching & writing about all things digital.

Author: Liz Wood