Tips for designing a successful, goal-focussed website

We all know what it’s like to have a disappointing and frustrating experience on a website, right? Think back to a time when you’ve browsed a website to find information or purchase a product, but were confronted with broken links, a confusing menu, or an online checkout that didn’t work properly. Chances are you left … Continued

5 tips to ensure customers open your email

You’ve got a cracker subscriber list and you’re firing out emails, but they have a below average open rate (check our some great stats on industry benchmarks). So, how do you get customers to read your emails? Let’s face it, many business emails are Boring with a capital B.  The average consumer inbox is bombarded … Continued

Startup Weekend Tauranga 2016

It was great to have the opportunity to mentor at Startup Weekend Tauranga as it’s such an intense, high energy and creative environment. Nine teams created business plans, sought market validation and created a five-minute sales pitch fit for a panel of four judges – all within 54 hours (actually, it was only 53 with … Continued