So you’ve managed to get people to your website, great! Now how do you maximise that visit and turn your visitor into a potential customer?
A great entry into the sales process is a subscription form. Your visitor could subscribe for a newsletter, or if you’re feeling more creative, you could set up a subscription gate for free downloads, like an ebook (for a good example of this see our free marketing template).
If your visitor has taken the time to subscribe, it is a good sign that they’re interested in what you have to say (and that’s 50% of the challenge)! The bigger your subscriber list – the bigger your audience for promotions, news and updates, possible referrals and sales.
57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.
One of our lovely clients fired out an email campaign and had 55% of their subscriber list open the email – that’s over half of their subscribers, interested to hear about what they had to say.
Recently one of our very own email campaigns had a 45% open rate (not too bad, if we do say so ourselves)! Check out the campaign here.
Some top tips to get your email marketing list started:
- Ensure your website has a simple form so that visitors can subscribe easily.
- Give them an incentive to join your email list (eg. latest news, promotions, exclusivity) or subscribe for a free download.
- Ensure your website contact form has a tick box option to join your subscriber list.
- Set up your forms so that your new subscribers feed straight through to your preferred email platform.
Extra expert tip: Use an existing client list – if you are regularly in contact with a client it is ok to opt them into mailing list as it is inferred consent – find out about email marketing regulations here.
If you’re not convinced yet, here’s a few pointers why email marketing is still awesome:
- You can send out around a hundred emails for the cost of every direct mail letter.
- Email marketing actively sends your message to interested people.
- Email is highly measurable, you can define your own goals and metrics to measure your campaign’s success.
- It’s quick to produce. You can easily launch a major marketing initiative to all your customers in a few hours.
- A good email will put your business back into the forefront of your customer’s mind.