New Zealand Kiwifruit Growers Website
We refreshed NZKGI’s resource focussed website with a clean, contemporary style & simple grower login process.
NZKGI needed fresh, modern design to showcase their new branding. They were also in need of a structural overhaul to give their busy grower database easy access to the significant amount of content and documents on their website.
It was essential that the new website required minimal effort from its audience. To keep page clicks down, we structured content heavy pages with top and left side tabbed browsing. Interchangeable page sections (tables, quotes, bold headers, imagery, news items) catered for the varying amount of copy and documents .
We streamlined the news posting processes in the website backend, allowing single articles to appear on multiple website pages. Once the website was completed, we imported the existing database and simplified the password reset process.
- Simple, search tool in main menu
- Easy grower login & password recovery process
- Password protected articles & documents
- Monthly events calender
- Flexible page layouts in the website backend
- Bold imagery & headlines at the top of every page
- Use of tabbed browsing to structure large amounts of information
- Colourful, clean, contemporary branding
- Responsive design
68% increase in time spent on site
77% more pages viewed